Our Work

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After returning to the UK from Singapore, Charlotte had a dream of opening her own reformer Pilates studio. She was fortunate to have the opportunity to take over and rebrand a boutique studio in Richmond, and within six months the business was already showing strong growth month on month.

Charlotte approached me not because things weren’t working, but because she wanted reassurance and clarity: were the initiatives she had put in place the right ones, was anything missing, and where should her focus be to ensure sustainable growth? Alongside running the business day-to-day, Charlotte was also teaching classes regularly, so she needed guidance on how to prioritise her energy for maximum impact.

I carried out a full audit across the studio’s P&L, operations, and marketing. Together, we identified key opportunities: putting measures in place to avoid the typical summer sales dip, creating contact strategies to convert clients from introductory packs into ongoing memberships, and keeping Charlotte focused on the activities that would drive the greatest results. The results have been clear and measurable:

• 30% increase in revenue year-on-year over the summer period 
• 52% increase in conversion rate from intro packs to membership 
• 17% increase in class occupancy year-on-year
   

By refining her strategy and sharpening her focus, Charlotte has been able to build not just a thriving studio, but also a sustainable business model for long-term success.

Steph, founder of Don’t Buy Her Flowers, built her business around the idea of thoughtful gifting allowing customers to create bespoke gift boxes that truly reflect the recipient and occasion. While the brand had strong foundations and a clear proposition, Steph knew there was untapped potential for growth and wanted support to scale both strategically and sustainably.

Since 2019, I’ve been working with Steph on an ongoing basis, focusing on marketing strategy, implementation, and overall business growth. Together, we’ve been able to not only sharpen the brand’s positioning but also put in place the systems and channels needed to reach new audiences and strengthen customer loyalty. The impact has been significant:

• ROI doubled, increasing from £2:1 to £4:1 
• Website conversion rates grew by 71%
• Customer subscriber base expanded from 2.5K to over 26K in just 12 months
• New marketing channels were introduced, driving awareness, reach, and long-term growth
   

By combining data-driven decision-making with creative execution, we’ve ensured Don’t Buy Her Flowers continues to grow while staying true to its core ethos: thoughtful, meaningful gifting that really makes an impact.

Alicia, founder of Single Swan, a bespoke activewear brand created to help women feel comfortable and confident during exercise, came to me looking for clarity on how to grow her business. Passionate about her mission, she had built two strong revenue streams; events and direct-to-consumer sales but found herself caught up in the demands of day-to-day operations, leaving little space to step back and plan for sustainable growth. We began with a full audit of her key business functions - Profit & Loss, Operations, and Marketing. This process highlighted how much she was juggling single-handedly. Events, while powerful for brand visibility and connection, were requiring significant time and energy without delivering the consistent returns needed to fuel long-term growth.

Together, we created a focused action plan. This meant making some difficult but necessary decisions: pulling back from activities that were draining resources, and doubling down on those with the greatest potential for impact. By simplifying her approach, Alicia could shift her focus from being reactive to being strategic.

I continue to work alongside Alicia as she executes this plan, ensuring she stays on track with her longer-term strategy and building a business that supports both her vision and her growth ambitions.